This Privacy Policy explains how Backed Wisely Inc. ("Backed Wisely," "we," "us"), a Delaware corporation, collects, uses, shares, safeguards, and retains personal information through the Yes Car No Car app, yescarnocar.com, and associated services (the "Service"). It is written for users in the United States and Canada. We do not sell personal information or use it to build behavioral-advertising profiles.
Information we collect
Account and contact information: your email address, account identifier, sign-in verification details, support communications, and preferences.
Vehicle and inquiry information: VINs and other vehicle identifiers; make, model, year, engine, mileage or kilometres, location or region, asking price and currency, reported condition, answers to prompts, vehicle questions, generated verdicts, reports, and follow-up requests.
Materials you choose to provide (only where and when a feature offers this): listings, documents, service records, or photographs submitted for analysis or support. No such upload feature is offered at this time; if we add one, this will describe it. Please avoid submitting unnecessary information about other people.
Purchase records: app-store platform, transaction or entitlement identifier, product, price or recorded amount, purchase and refund status, credit balance, and associated receipts or support details. Apple or Google processes the payment; we do not receive or store your full payment-card number.
Technical and usage information: app version, operating system and device characteristics, IP address, security and diagnostic logs, usage events, error reports, approximate region inferred from network settings, and similar limited operational analytics. We do not collect precise GPS location. If we later offer a feature that uses your device camera or files (for example, to attach a photo or document), the app will access them only when you use that feature and the operating system permits it; no such feature is offered at this time.
Consent and preference records: when and how you accepted terms or opted in to communications, the applicable wording, and unsubscribe or withdrawal choices. We may collect information through a prelaunch waitlist or other forms when you choose to submit it.
Purposes and legal bases
We use relevant information to provide and improve the Service, create accounts, authenticate sign-ins, decode vehicles, retrieve vehicle records, produce reports and verdicts, answer follow-up questions, maintain report histories and balances, process or help resolve purchases and refunds, respond to support, prevent fraud and abuse, protect systems, maintain accounting and legal records, and meet legal obligations.
We process information based on the grounds permitted in the law that applies, including contractual necessity, appropriate consent, legal requirements, and legitimate business interests where that basis is available. We seek separate consent for uses for which consent is required; optional promotional messages are not a condition of buying a report. We limit collection to information reasonably necessary for stated purposes.
How and with whom we share data
We share information when reasonably necessary with service providers such as hosting and infrastructure vendors, vehicle-record and data suppliers, analysis or language-generation providers, analytics and diagnostics vendors, email and support providers, and purchase-management vendors. Apple and Google independently process in-app purchases under their own policies. We disclose only information reasonably needed for a provider's function and apply contractual and security protections where appropriate.
We may also share information to comply with lawful requests, protect users and our rights, investigate fraud, or complete a bona fide merger, financing, restructuring, or sale. We do not disclose personal information to data brokers for sale and do not share it for cross-context behavioral advertising. If our actual uses change materially, we will update this Policy and seek consent where required.
VINs and vehicle records can be personal information
A VIN or vehicle record can become personal information when it is reasonably linked, alone or with other information, to an identifiable person. We therefore do not categorically treat all VIN records as non-personal. We use vehicle-specific records to provide reports, assess vehicle patterns, investigate data quality, and improve the Service subject to applicable privacy rules.
We may use aggregated or appropriately de-identified insights that no longer reasonably identify anyone. We will not represent data as anonymous merely because an email address has been removed; we will apply applicable legal standards and safeguards, including restrictions on re-identification. Where a jurisdiction imposes additional conditions on anonymization, we will comply with them or retain the information only under an appropriate lawful basis.
Cross-border processing
Backed Wisely is based in the United States and the Service and its providers may store or access information in the United States and other countries where providers operate. Information may therefore be subject to local laws and legally valid government requests in those jurisdictions. We remain responsible for applicable obligations concerning information in our control, including appropriate vendor safeguards and any transfer assessments required by applicable law. Users in Canada should understand that their information may be processed outside their province and country.
Retention
We generally retain account details, reports, purchase entitlements, and related service information while an account is active and thereafter only as reasonably required for the relevant purpose, applicable records obligations, security, fraud prevention, claims, or legal requirements. Retention periods depend on data category and purpose; we review the need to keep information and delete or appropriately de-identify it when no longer required.
If you delete your account, we initiate deletion of the personal information associated with you, subject to legally required records and other lawful exceptions. Payment records may be retained in anonymized form (with your account link removed) for tax, accounting, and fraud-prevention purposes. Certain information may remain temporarily in protected backups until normal expiry or overwrite. App stores and other third parties may separately retain their own transaction records. Saved reports and unused app entitlements may become inaccessible after account deletion; see the Terms and Refund Policy about the treatment of refundable credits.
Vehicle-level records are different from your account data. Decoded vehicle specifications and vehicle-history information are organized by vehicle (for example, by VIN) rather than by individual user, are shared across everyone who researches the same vehicle, and form part of our vehicle database. When you delete your account, we delete the personal information associated with you and sever the link between these vehicle-level records and your account, but we may retain the vehicle-level records themselves. We treat and safeguard any retained vehicle-level records under the standards in Section 4, including restrictions on re-identification, and we do not represent them as anonymous merely because your account link has been removed. If you are in a jurisdiction that gives you a right to deletion, correction, or de-indexing of vehicle records that identify you, contact privacy@yescarnocar.com and we will assess and honor the rights that apply to you.
Access, correction, deletion, and consent choices
Depending on your location and applicable law, you may request access to information we hold about you, a copy of eligible records, correction of inaccurate information, deletion, information about how your data has been used or shared, and withdrawal of consent where permitted. Withdrawal is prospective and may affect functions that require the information; it does not invalidate prior lawful processing.
To make a request or complain about our handling of information, contact privacy@yescarnocar.com. We may reasonably verify identity and will respond within applicable legal timelines. We will explain any legally permitted refusal or exception and any available escalation process. You may contact the relevant privacy regulator if dissatisfied. You do not have to delete your account merely to ask for access or correction.
Additional information for Canadian users
Where Canadian federal or provincial private-sector privacy legislation applies, we aim to provide meaningful notice and consent, reasonable access and correction mechanisms, appropriate safeguards, and accountability for personal information. Our privacy contact serves as the point of contact for the individual responsible for privacy compliance; the name or title of any designated privacy officer must be available where required by law.
Quebec residents may have additional rights under applicable Quebec law, including rights concerning information access, correction, portability in certain circumstances, consent withdrawal, and certain automated decisions, subject to applicable conditions and exceptions. We will provide legally required notices and human review mechanisms if the Service makes decisions solely through automated processing that trigger those requirements. Cross-border transfers involving Quebec personal information will receive any assessment and safeguards required by Quebec law before processing occurs. (Note: we do not currently offer paid products to Quebec residents or provide French-language service; see the Terms.)
Additional information for US and other users
Depending on applicable state law, US residents may have additional rights to access, correct, delete, or obtain certain personal data and to appeal a denied request. We do not sell personal information or share it for cross-context behavioral advertising. We will honor legally required rights and verification processes where the relevant privacy laws apply. Where European or UK data-protection law actually applies to a user or processing activity, rights and lawful-basis disclosures required by those laws will also be provided.
Marketing, service email, and CASL
We send transactional messages such as sign-in codes, important account notices, purchase confirmations, and report-delivery notices as part of providing the Service. We may send optional promotions, check-ins, or product announcements only where we have a lawful basis and, where required, valid consent. Commercial electronic messages sent to Canadian recipients will include required sender identification, contact details, and a working unsubscribe mechanism. We will honor unsubscribe requests within the period required by law (generally no more than 10 business days under Canada's Anti-Spam Legislation). Unsubscribing from marketing does not interrupt essential account messages.
Security and incidents
We use reasonable technical, administrative, and organizational safeguards appropriate to the nature of information, such as transport encryption, access restrictions, monitoring, and incident-response procedures. No online system is perfectly secure. Please secure access to your email account because sign-in codes are sent there. If an incident occurs, we will investigate and make notifications and regulator reports required under applicable breach-reporting laws.
Children
The Service is intended for adults aged 18 and older. We do not knowingly solicit personal information from children. If we learn that a child has supplied personal information contrary to this policy, we will address it under applicable law; notify privacy@yescarnocar.com if you believe this has occurred.
Policy changes
We may revise this Policy to reflect Service or legal changes. Material changes will be communicated through appropriate notice and, where required, additional consent. The publication date will be updated when the revised Policy takes effect.
Privacy contact
Privacy Officer / Privacy Inquiries, Backed Wisely Inc.
8 The Green, Suite B, Dover, DE 19901-3618, United States
privacy@yescarnocar.com · yescarnocar.com